It was important to craft a landing page that would tease more information and evoke a buying decision. I wanted a visual balance between playful and modern, which I think was achieved. To maximise impact, the logo and slogan, are displayed above the fold to grab attention, with the information becoming more detailed the further down you go, culminating in a ‘buy’ option.
Feedback on both the page and the books themselves has been entirely positive, which we are very proud of. You can see the page by clicking here.